This is pure genius.
This designer has an amazing portfolio. You can check her blog out at
http://jessicahische.blogspot.com/
This is a great example of simple (and tasty) packaging. I think Tropicana was trying to do this with their rebrand earlier this year. Unfortunately they failed miserably and instead were taken for the generic store brand. Lucky for the consumer, the millions of dollars spent on their new campaign went to waste, and the old packaging will be back on the shelves by the end of the summer. Doo smoothies though, they did it right. Simple, yet to the point. Tropicana before (left) and after (right):
The number of alarms it takes me to wake up in the morning.
This was my desktop for most of January and February. Thank you little birdie for getting me through the long long winter!
I had to comment about the Tropicana juice box design because this is the orange juice we get in a four pack at Costco. When I opened up the box and took one out, I was like what the hell happened here? Who's idea was this! The boringness of the new box totally dropped my mood. I loved the old one. I almost felt like switching brands to a juice with a more appealing box. Ridiculous, huh.
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